Victoria's Secret Corporate Event
2024
Motion Design
Branding
3D Modeling
Projection Mapping
Victoria's Secret reached out to have me bring their London HQ building façade to life for a corporate even installation.
I was brought onto the Victoria's Secret design team to freelance visuals for a VS corporate event held at their London HQ, which also serves as a flagship store location.
The concept I was tasked with bringing to life was a large-scale wall replica of their outer building façade, mapped inside the event space with augmented motion graphics overlaid on top.
Asked specifically to bring greater life to the flat building image while also following the the current campeign motif of "Written In The Stars".
I handled this task by creating rough 3D models of the building's architectural features, then mapping our hero image to the model. This would give us great visualization of depth and shadows casting around the beautiful buidlings archetectural featues.
I then utilized Cinema 4D, X Particles, and Octane Renderer to simulate several explosion simulations to light up the building in a beautiful glow of sparkles and sprites.
I handled this task by creating rough 3D models of the building's architectural features, then mapping our hero image to the model. This would give us great visualization of depth and shadows casting around the beautiful buidlings archetectural featues.
I then utilized Cinema 4D, X Particles, and Octane Renderer to simulate several explosion simulations to light up the building in a beautiful glow of sparkles and sprites.
I then composited the layer passes of the specular glows cast from our particle emissions for greater control. Handed off the final video deliverable a week in advance before the event went live. Also provided the internal design team with my project file assets for final implementation at the event.